Making a video that keeps the viewer’s attention

I have certainly seen and made my share of boring educational videos, but there are ways that each of us can opt out of this process and make some that actually keep the viewer’s attention. Leila Meyer wrote an article For Campus Technology titled “5 Lecture Capture Hacks for More Engaging Videos” that nicely captures some of the ways that we might make better videos.

Search Techniques video

I have some experience with four of these approaches that I’d like to share:

  1. Dynamic green screen: An example of this is the YouTube video I have embedded at the top of this post. Since I have made about 50 of these for a class, it’s probably pretty clear that I like this approach: the slides are clear, my facial expressions are obvious, and it was easy for me to highlight items on the slides. I made these using a green screen setup in my basement plus Techsmith Camtasia video software for my Mac — not the easiest thing to create but, once it was setup, very easy to use.
  2. Virtual green screen: This uses the approach of the previous point but does not require an actual green screen setup — it is all handled with some specialized hardware and software. Check out Personify.
  3. Lightboard: I got to use one of these in a demonstration and it was simply outstanding. If you like to write on a board while explaining a topic, then this is the approach for you. It requires a studio and some specialized hardware, but once your school has set this up, it is extremely easy and natural to use. Highly recommended.
  4. Multi-perspective video capture: MediaSite has created an enterprise video solution that allows you to capture a lecture from a class. It requires a good audio capture for a classroom and, of course, a good video capture set up as well. It is relatively easy for the faculty to do but it doesn’t provide a specialized experience for the student — it feels just like sitting in a class (without having to be there). This is more of an enterprise solution to this situation.
  5. Interactive video: Both eduCanon (for an individual teacher) and Techsmith Relay (more of an enterprise solution approach) are tools that support the creation of interactive videos. It probably makes sense to experiment with the first, see how it works for you, and then (if enough people at your school support it and there is enough money in the budget) think about getting Relay.

A couple of options were also pointed out in the comments to the above article that I want to be sure to highlight:

  1. Office Mix: This add in for PowerPoint seems to be tailor made for educators to create interactive presentations for a flipped classroom. I don’t have any experience with this but it looks like it’s worth investigating.
  2. Zaption: Zaption also provides a tool for creating interactive video lessons. Be sure to check out their gallery of examples.

If you find yourself creating videos that simply show PowerPoint slides while your voice drones over them, and you think you can do better, you are right. Several of these examples are available for teachers to experiment with on his/her own, some with very little up-front cost. New tools are appearing all of the time so flexibility and a sense of experimentation are probably both key if someone is looking to making engaging videos this year…and next. This software is not going to stabilize for some time so just take the leap and start trying out some of these tools.

Using video as proxy for a class discussion

A case classroom at the Ross School of Business

I am going to be offering a blended version of a class that I have offered the last three years as a pure case discussion class (which I have discussed a bit before). I don’t currently know what percentage will be face-to-face versus online, but I’m guessing that over half (and maybe up to 3/4) will be online. I need to come up with a way to move the class online while still offering the benefits of a case class.

Benefits

I do believe that students benefit in several ways from a case class:

  • Being put on the spot to discuss a situation with a professor,
  • Have a give-and-take with the professor (and other students),
  • Hearing the opinions (often contradictory) of other students,
  • Defending his/her position against challenges.

This is all very useful to these undergraduates, and are some of the major benefits of the case discussion method.

Challenges

A recent change for this class is that I am moving the bulk of my class online. The second is that I am hoping that the class continues to grow so that I have more than the 60-75 students that I have had the previous three offerings. The question becomes how can many students continue to get the benefits of the case discussion method (or, at least, many of them) while taking the class online?

Insights

When teaching a case class, 95-100% of the class speaks at least once every 3 hour class period. I certainly didn’t see how I could carry this off over video. I was stumped for a while but I had several insights the other day.

  • I realized that no one student ever spoke more than four times during a class, and almost never more than 2-3 total minutes. Add that up over the semester and it’s entirely possible that no one student ever spoke for more than 30 minutes over an entire semester, with most totaling more like 15-20 minutes. (These are rough estimates.)
  • Many, many students want to say something nearly every time I ask a question, and feel like they don’t get to make the points that they want to make most of the time.
  • Two of the benefits listed above come from listening to other students, forming opinions based on that conversation, and forming defenses of his/her position against those other opinions.

Proposed solution

I am still working through the details, but I am thinking that every week we could have a process that goes something like the following.

Google+ Hangout
  1. Groups of three randomly-chosen students would be assigned to read two cases and answer some simple questions about them.
  2. The answers of all students would be made public, and a new set of more in-depth and analytic questions would be made public.
  3. A pre-assigned set of 4-8 students would prepare for an online discussion about those questions, plus lingering questions from the first set of questions. If we had 2 cases per week, then this would give up to (2x8x12) 192 students per semester the chance to go through this experience. Or, if I had 60 students, then each student could have 3 chances per semester.
  4. The rest of the students would only have to think about those questions, but in no way have to prepare.
  5. I could have a conversation over Google+ Hangout (especially OnAir) with that set of of 4-8 students in which we go over their thoughts about the second set of questions (plus other stuff that might come up). I assume that each Hangout would last about 30 minutes.
  6. The rest of the students in the class could watch the Hangout live or watch it recorded on YouTube.
  7. One third of the students in the class other than the students involved in the Hangout would be responsible for submitting a write-up related to the second set of questions. Another third would be responsible for critiquing a couple of those responses. The final third would be responsible for commenting on the responses. Authors would be able to respond to the critiques and comments as they see fit.

Wrap-up

Looking back at the benefits that I list at the beginning, I believe that this new structure does a pretty reasonable job of delivering those benefits. Students are put on the spot in the Hangouts. They have exchanges with the professor and students in the Hangouts. Those students plus the audience gets to hear the opinions of those students. Certainly, the students in the video have to defend their positions (from the students and the professor). Additionally, in the follow-up writing assignment, the students in the writing and commenting roles are all learning to formulate arguments for a position and defend an argument against attacks.

Like I said, I am still working through the details but I think I have come up with a promising proposal. Has anyone tried anything like this? If so, please share your experiences with me through twitter or the comments below. Thanks!

Yong Zhao’s idea of a world class education (ISTE12 keynote)

Message delivered by Dr. Yong Zhao, University of Oregon, at ISTE12 in San Diego.

Introduction

Last Tuesday I attended the ISTE12 keynote by Dr. Yong Zhao of the University of Oregon. He is a deeply interesting, funny, and motivating speaker who clearly has a wealth of knowledge on his topic of what it means to deliver a world class education. He has written World Class Learners and Catching up or Leading the Way along with many dozens of articles.

Here I will try to summarize the main points of his talk in a unified essay. As far as I can recall, the points below are his; I wish I could take credit for them, but I can’t.

Choose the right goals

He considers the story of Easter Island (as recounted by Jared Diamond) to be a good metaphor for what is happening with educational reform. The Easter Island residents seemed to think that their rock carvings were a sign of prosperity of their carving, so each family dedicated all their resources to carving bigger and better rocks. They neglected farming and everything else that was needed. Eventually their society collapsed not because of external influences but because they had chosen the wrong goal.

He came back to this again and again: If you choose the wrong goal by which to measure yourself, no matter how good or efficient you are you will never get to where you need to go. Actually, the more efficient you are, the more quickly you will disappear (or at least become irrelevant).

He likens the above situation to education reform in the US, Australia, England and many other places around the world. Here in the US we have the following:

Common Core
He says that he is not against standards, but he would like this one better if it weren’t common and if it weren’t considered the core of what is to be learned.
No Child Left Behind
Sometimes it is good if a child is left behind. For example, what if we are all going in the wrong direction. Wouldn’t you like if it that child was able to choose to go in another direction?

(This is among many others.) He says standardized test scores are like the giant stone heads on Easter Island. They are really beautiful and seductive, but they aren’t what we need. Using technology to raise our test scores is the wrong use of the technology. He mentioned this saying:

If you judge a fish by its ability to climb, it will live its whole life believing that it’s stupid.

You cannot judge technology by its ability to improve test scores. This is not what it’s really good for.

The leaders in standardized testing

When the 2009 PISA test results (gold standard of education results) were released, China took #1 in all three categories. Obama said that this is the Sputnik moment for us. Arne Duncan said this is a wake-up call. Everyone wanted to know how these countries did so well. However, when these results were announced, China did not celebrate. Why not? Well, they are looking for different talents:

Wen Jiabao
“China must have entrepreneurs like Steve Jobs.”
Kai-fu Lee
“The next Apple or Google will appear, but not in China…unless it abolishes its education.”

Why were these Chinese leaders worried after seeing these results? Well, it has to do with the innovation and leadership disparity they saw. For example, in patent filings in 2008, China had 203k while USA had 400k and Japan had 500k. Given the difference in populations among these three, China should have had significantly more than either of these. Also, while Asians make up 5% of the US population, and 15-25% of the student bodies in the Ivy League (and other top schools), they make up only 2% of the board seats of Fortune 500 firms.

So, the Chinese were not satisfied with their educational system because they perceived something lacking in it as the underlying engine for their economy. At the other end of the spectrum, tthe US was (and is) really dissatisfied with its system.

History of bad test-taking

You hear that US education is in decline. The College Board says we’re crumbling. Professor Zhao says that US education isn’t in decline — it has always been bad. He wonders why the US is still among the leading countries

He brings up several points when emphasizing how bad our educational system has been. It was bad in the 1950s. Remember the whole Sputnik thing? There was a special issue of Life magazine in 1958 titled “Crisis in Education.” In 1983 we were comparing our educational system unfavorably with that in Japan. Again, the US was at risk, this time from Japan. We have a long history as bad test takers. In 1960s we were 12th out of 12 in math. In 1970s-80s, we then were 12-15th out of 15 in math. You could actually say that we are doing better now than we ever did.

Explanations for the bad scores

All sorts of explanations have been put forward for why the US has such bad test scores. First, it has been found that there is an inverse relationship between test scores and perceived entrepreneurial capability. He isn’t saying that the perceived entrepreneurial capability is causing bad test scores; however, given that we are so high on this dimension, it then makes sense that we would have low test scores…even if it is still unclear why this relationship exists.

Second, he points out that all sorts of surveys have shown that we are very confident in our math ability even though we are really bad. Our political leader have said that this implies that we need higher standards, and that these standards need to be clearly and frequently measured by tests so that we will know just how bad we are. This will then cause us to be sad and to work hard at raising our scores. Or so their thinking goes.

Third, in the US most teachers care more about children than math. This is apparently a big problem here; he said this with a huge sense of irony in his delivery.

The professor made it clear that he is not particularly satisfied with any of these possible explanations. Actually, he is not even satisfied with the question because he doesn’t think that the scores matter at all.

A “Lady Gaga” curriculum

What he is really interested in is whether or not it is possible for a school to develop a curriculum that could churn out a whole lot of Lady Gagas. No matter how you judge her music, he said that it is clear that she is talented, entrepreneurial, and creative. Would it even be possible to create a Lady Gaga curriculum? A Common Core for Lady Gaga? Does this even make sense to think about?

When creating a curriculum, we are placing a bet on what’s going to be important in the future — what will make us “college-ready” or “ready for our career.” The predictions that we place are based on the past. The question becomes what really makes people rise to the top?

Amy Chua, in Day of Empire says that tolerance is the key. Richard Florida, in The rise of the creative class, says that it is technology, talents, and tolerance. It turns out that tolerance gets us diversity, creativity, and entrepreneurship, which are the things that an economy needs to thrive. Whether or not you believe that the resulting creativity can be taught, it is clear that an education can help kill it. Maybe it’s the case that US schools kill creativity less successfully than other school systems.

What education should be

The professor poses three important questions for a school system:

  • What matters to you: test scores or confidence?
  • Do you allow exceptional talents to exist?
  • Are you taking advantage of the resources that you have?

The structure of our current educational system was to support our industrial, manufacturing-based economy. While it is true that the average profit per Apple employee is $400,000, they are not the ones putting the devices together. This is being done (mainly) by Asian companies who are much less profitable. Today a company (and an economy) needs unique workers with special skills, and you have to be great because this is a global society.

Further, the economy needs entrepreneurs off all types: business entrepreneurs, social entrepreneurs, intrapreneurs, policy entrepreneurs. These people, when they are unhappy with a situation, comes up with a solution to make it better. When enough people are working on a problem, and when those people think about things in lots of different ways, then problems get solved and economies advance.

These so-called “black-collar workers” (who he named in honor of Steve Jobs’s turtleneck) don’t wait for someone to create a job for them; they create the job for themselves. He has identified qualities that are common to these people:

Confidence
They have to have an innate confidence in their own abilities.
Friends
A supportive network of friends help them persevere.
Risk-taking
A sense that risk-taking is acceptable, or even desirable, gets them to try important and difficult problems.
Passion
A passion for their efforts helps them keep striving in the face of difficulty.
Creativity
This allows them to try different approaches when the first 100 fail.
Motivation
These people have a real inner drive to solve these problems and to make a difference.

We should all abandon the idea that US schooling can produce employable skills. Kids turning 13 this year, if they work until they are 72, will be retiring in 2071. Think about what has happened in the last 10 years. People make a living working for Facebook, writing Angry Birds, and tweeting. Was that predictable 10 years ago? What makes you think that you can predict that we know what skills will be “employable” for these people in 2071? Remember, our predictions are based on the past. Well, no matter how perfect a horse wagon is, it will never make it to the moon.

Education should involve student autonomy, a global campus, and product-oriented learning. They need to make real things. Schools need to focus on the individual strengths of the student. They need to turn the students into makers of things and not only consumers. This can only happen beyond the school’s walls; the world must become our campus. The people of the world are our collaborators, investors, and customers. Work with them, not against them.

He concluded by saying test scores should not apply to everyone. They don’t reflect your student’s, your teacher’s, or your school’s abilities. A great education allows each child’s maximum potential. Design your class with that in mind.


Lessons from The Boss about teaching

It works for The Boss and it works for me

Bradford Times on flickr took this photo; Creative Commons attrib-noncommercial.

David Brooks recently wrote “The power of the particular” (NYTimes, June 26, 2012). In this article he tries to explain how it is that Bruce Springsteen (aka, The Boss) is so wildly popular in Europe with such a young crowd.

No, I’m not going all “Entertainment Tonight” on you. I found his analysis related to part of my theory of teaching. Brooks explains how we all have a need to create detailed (sometimes imaginary) worlds as a way of orienting ourselves in the real world. We are also attracted to these detailed imaginary worlds — think Tolkein’s Middle Earth, Rowling’s Hogwarts, Tupac Shakur’s Compton, or Springsteen’s Jersey.

Thus, paradoxically, Springsteen’s very localness attracts him to people around the world. As recounted in the article, tens of thousands of Spaniards can be seen at his concerts deliriously singing “Born in the USA” at the top of their lungs. Oh, really? You were? Probably not, and probably won’t be there any time soon, but these people relate to his world in a deep way.

Brooks takes the following lesson from this:

The whole experience makes me want to pull aside politicians and business leaders and maybe everyone else and offer some pious advice: Don’t try to be everyman. Don’t pretend you’re a member of every community you visit. Don’t try to be citizens of some artificial globalized community. Go deeper into your own tradition. Call more upon the geography of your own past. Be distinct and credible. People will come.

This sounds exactly right, but I think it can and should also be applied to teaching. This very much echoes what I tell young professors who ask my advice for how they should act in class. I have always told them to be true to their personality. If they like dumb jokes, then tell dumb jokes. If they love talking about their family or hometown, then do so. If they are hyperactive, then let that come through. If they have a particular fondness (or disdain) for a particular part of their field, then let that be apparent. They should let out their personality.

In short, let the students see you as a whole person. Only then will they treat you as a person, listen to you as a person, and truly hear you if you have to give them some positive reinforcement or strong critiques. They will be able to recognize the words as coming from you, a fully-formed individual, and not from some one-dimensional automaton who does not have their best interests at heart.

I have always considered this to be my greatest strength as a professor. I’m not the greatest lecturer and I’m no treat to look at and I’m not the world’s smartest person, but I do care about my students and I let them see my personality. It allows us to have more meaningful conversations, relationships, and — maybe surprisingly until you reflect on it — learning.

If you let the students into your world, they will let you into theirs. And then true trust, teaching, and learning can begin to flourish.